Laying groundwork for an educational knitting business
I was approached by an entrepeneur wanting to start her own business. The business would sell knitting patterns, alongside classes to grasp the basics of knitting.
Being a new business, the project involved more research and strategy to achieve a succesful headstart.
Client
Little Knit Handwerkstudio
Roles
UX DesignBranding
Web Design
Social media strategy
Visit
Centering strategy as a strong foundation for the launch.
Strategy stood at the center of this project with its main goal to launch a business in a saturated market. The challenge lay in finding a unique selling point that would set this business apart from its competition.
This USP would turn out to be education. During market research we found mostly content and workshops aimed towards absolute beginners. In terms of service design, this would mean including practice materials.
Iterating a logo to reflect knitting and the client’s love for Scandinavian minimalism.
Prior to the first briefing, I provided a first logo and moodboard to help the client visualize possible directions for the brand identity. Shown below are iterations for the eventual logo.
Using the yarn thread as a reference point for the brand identity, led to it becoming a graphic element with various uses throughout digital and print content.
The colors represent the client’s personal style while adding warmth inspired by nature. Both digital and print colors were provided in the brandbook.
After the base of the brand identity was established, we moved into the digital design process from wireframes to a high fidelity prototype that would eventually be realised as a WordPress website.
Provided in Canva, templates for several social media posts were made to add a crossmedial element to the branding of Little Knit, as well as increase brand-awareness. Canva was chosen as a more user friendly and easy solution for clients, in addition to providing an easy way to export posts and make a social media calendar.
Centering the local community with physical marketing.
Eventually we would create relationships with these stores and were able to exhibit knit products to entice the target group.
